Brand Finance names Amazon as the most valuable brand

BVWireIssue #185-2
February 14, 2018

Amazon has taken the prime spot ahead of Apple and Google in the annual report on the world’s most valuable brands published by Brand Finance. Amazon’s brand value increased by 42% to $150.8 billion. For the first time since the inception of the Brand Finance Global 500 Report, technology brands claimed all top-five places.
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